No account managers, no hand-offs — every engagement is led directly by one of us.
Saad has spent over 10 years in software development, with a particular focus on ERP integrations, customizations, and bespoke development. His work centers on connecting enterprise systems reliably — from Salesforce integration to API management — and on building the custom functionality that off-the-shelf ERP configurations can't cover on their own.
At Balancia Tech, Saad leads engineering: the technical delivery of client integrations and customizations, and the development of the Balancia ERP, POS, and HR platforms.
Rooh is a chartered accountant with over 10 years of experience in ERP implementation. He brings extensive knowledge across gap analysis, requirements gathering, and client training — the groundwork that determines whether an ERP rollout actually succeeds.
At Balancia Tech, Rooh leads implementation and consulting engagements, translating business and financial requirements into ERP configurations that hold up in practice, and training client teams to use them with confidence.
Most ERP problems aren't purely technical or purely functional — they're both. Having a founder deeply rooted in each side means nothing gets lost in translation between "what the business needs" and "what gets built."
Saad ensures every integration, customization, and product decision is built to be robust, secure, and maintainable — not just working for the demo.
Rooh ensures every configuration and workflow reflects how the business — and its finances — actually operate, not just how a template assumes they do.
Reach out and you'll hear back from Saad or Rooh — not a sales queue.